Studio Majére SS25 “Unzucht”

June 27, 2024

STUDIO MAJéRE'S COLLECTION DRAWS INSPIRATION FROM HIERONYMUS BOSCH'S TRIPTYCH "THE GARDEN OF EARTHLY DELIGHTS."

Words by

LUKA MAHMULJIN UDOVIČIĆ

MID-SUMMER PHOTOSHOOT. NAILS OUT OF TEXTILE SCRAPS. HAIR GEL, HOOPS, AND FUR.

The dress, shoes and bag used in the shoot are from three different looks of studio Majére's recent SS25 collection, “UNZUCHT”.

For our first editorial in the new studio space, the MSF team collaborated with Vio (talent) and Lisa Wild (photographer).

Besides being an incredible model and a kind person, Vio is also a sick nail artist. As soon as the initial idea for the shoot appeared, she immediately came to mind. It was a creative collaboration from beginning to end, with the shoot taking place in Mitte, Berlin on a sunny summer Monday.

Studio Majére, a Berlin-based slow fashion brand, was kind to lend us some pieces from their latest collection, shown in the first week of July, at Berlin Fashion Week.

“With our collection, we want to reframe this concept of ‘sin,’ particularly the sexual elements, and set it in a positive light, emphasizing sexual empowerment as an integral part of the human experience” -Studio Majére

“In the painting, sex is metaphorically represented through ‘riding.’ In the central panel, ‘The Garden of Earthly Delights,’ humans ride various animals in a large circle. We translated this metaphor into our designs by incorporating snaffle bits, which can also be seen used as a bag handle in the images from the shoot.” -Studio Majére

'The fusion of animal and human elements in Bosch’s work inspired us to primarily use natural materials. Sourcing these materials responsibly is crucial, especially when it comes to leather, fur, and silk. We obtained our leathers and silks mostly from industrial remnants and our antlers, snaffle bits, and goat and sheep fur from eBay (they should really sponsor us at this point!).' -Studio Majére

Vio collected textile scraps (‘trash, pieces of fabric from the floor, something from the table’) from xdaugter7000, a textile duo, to make the nails for the shoot.

CREDITS

Creative Direction/Producers: Matthew Botakis, Mckenzie Tingey (@moveslowfast )
Concept: Matthew Botakis, Mckenzie Tingey (@moveslowfast)
Photography: Lisa Wild (@lamlisawild)
Model: Vio (@i_do_my_grocery)
Nail Art: Gonzo Nails (Vio) (@gonzo_nails)
Hair: Matthew Botakis (@mttbtks)
MUA: Mckenzie Tingey (@_mknzi)
Stylists: MSF (@msf.mag) Lisa Wild (@lamlisawild)
Assistants: Cherry (@cherry.topia) Luka Mahmuljin Udovičić (@lukaudovicic) Ruben Zerbib (@rubyh8u)